Informing Today's Craft Beer Drinkers the Story of Yesterday's Breweries
Beer history is a fragile thing. A lot of it has been lost to time since things, artifacts, and dishes did not have a caretaker at a critical time. Closings can happen rapidly, and beer history is simply swept aside or discarded.
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Fast forward to today. Craft makers are significantly using their platforms-- consisting of beer labels, draught chalkboards, or stories told by personnel-- to advise their consumers of beer's ties to the past. Numerous modern craft makers have actually selected to bring back and also protect the stories-- and beers-- of the makers that have come before them.
Locating a Beer to Celebrate Indiana
For Upland Brewing, the brewery's 15th wedding anniversary was a reason to explore Indiana's developing background. Upland Developing director Patrick Lynch states that the brewery wanted to do something unique for its house state, and their study aimed them towards a historical beer called Sparkling wine Velour from the previous Terre Haute Brewing Business (THBC).
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"Even if you do not recognize anything about the Champagne Velvet story, when you see the name, it still catches your eye, captures your ear." Lynch and the group at Upland believed reviving Sparkling wine Velour for their wedding anniversary would commemorate their state and also bring the neighborhood with each other.
In looking into Champagne Velvet-- a pre-Prohibition Pilsner whose tagline was "the beer with the million dollar flavor"-- Lynch found that the beer was "the most effective brand name to find out of Indiana." It ends up that Terre Haute Developing had a fabled background in the Hoosier State, and also there was already a movement to bring the beer back to life.